[22-Oct-2007] Banner Design Contest

soundout9 · Post by **soundout9** » Sat Dec 01, 2007 10:49 pm

*still waiting*

Sportzdawg · Post by **Sportzdawg** » Sat Dec 01, 2007 11:16 pm

zzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzz

static_ice · Post by **static_ice** » Sun Dec 02, 2007 12:33 am

oh man,... does google let you advertise those for free? I guess lack's paying for every extra week so its even?

zip_disk · Post by **zip_disk** » Sun Dec 02, 2007 7:53 am

How about you just show the finalists for each category?

misterman10 · Post by **misterman10** » Wed Dec 05, 2007 6:41 pm

It's now been one month since the entries were due, and still no results

Hopefully they'll be coming soon.

Sportzdawg · Post by **Sportzdawg** » Thu Dec 06, 2007 11:39 am

misterman10 wrote:It's now been one month since the entries were due, and still no results

Hopefully they'll be coming soon.

YES... in a week!

lackattack · Post by **lackattack** » Fri Dec 07, 2007 4:32 pm

Thanks to lengthy delays due to general mismanagement on my behalf, the 66 banner submissions that made the initial cut have now been subjected to a month of exposure on a Google ad campaign. The results are in. It's time to reveal who the best banner designers are on CC!

Let me explain the metrics we used. CTR is click-through rate, the percentage of impressions that are clicked on. Conv is conversion rate, the percentage of clicks that become a player.

Without further ado...

The "without non-CC trademarked material" category

There were a lot of very good banners (and crappy ones too) but these performed the best.

468 x 60 Banner: azurewrath87 CTR 0.14% Conv 10.53%

728 x 90 Leaderboard: Syzygy CTR 0.38% Conv 9.09%

250 x 250 Square: ey51 CTR 2.53% Conv 6.76%

120 x 600 Skyscraper: DiM CTR 0.31% Conv 0.00%

The "with non-CC trademarked material" category

There was little competition here and DiM cleaned house!

468 x 60 Banner: DiM CTR 0.17% Conv 0.00%

728 x 90 Leaderboard: DiM CTR 0.34% Conv 2.38%

250 x 250 Square: DiM CTR 2.19% Conv 4.00%

120 x 600 Skyscraper: DiM CTR 0.00% Conv 0.00%

Congrats to the winners and thanks to everyone who participated. I hope you guys had fun! I really enjoyed seeing all the varied artwork

0ojakeo0 · Post by **0ojakeo0** » Fri Dec 07, 2007 4:36 pm

I WIN!

DiM · Post by **DiM** » Fri Dec 07, 2007 4:45 pm

thanks for the premium lack please read your pm

Elijah S · Post by **Elijah S** » Fri Dec 07, 2007 5:10 pm

Just an observation...

The banners with "chose wisely" may need to be changed to "choose wisely.

"Chose" is past-tense and "choose" is present or future tense.

yeti_c · Post by **yeti_c** » Fri Dec 07, 2007 5:23 pm

Elijah S wrote:Just an observation...

The banners with "chose wisely" may need to be changed to "choose wisely.

"Chose" is past-tense and "choose" is present or future tense.

He makes a fair point - I wonder if the click rate would've been less with the correct spelling however...

C.

DiM · Post by **DiM** » Fri Dec 07, 2007 5:33 pm

yeti_c wrote:
Elijah S wrote:Just an observation...

The banners with "chose wisely" may need to be changed to "choose wisely.

"Chose" is past-tense and "choose" is present or future tense.
He makes a fair point - I wonder if the click rate would've been less with the correct spelling however...

C.

hey english isn't my native language, cut me some slack please

i can modify those if it's still needed. i don't know if lack still uses them or if it was just a 1 month campaign.

misterman10 · Post by **misterman10** » Fri Dec 07, 2007 6:04 pm

Glad that this was rigged. Otherwise, I would have won. My Jessica Alba banners were the best!

Syzygy · Post by **Syzygy** » Sat Dec 08, 2007 12:46 am

Wow.

I wasn't expecting this.

And congrats DiM on 5 years of Preemium!

DiM · Post by **DiM** » Sat Dec 08, 2007 4:42 am

i'm actually surprised none of the animated banners won.

yeti_c · Post by **yeti_c** » Sat Dec 08, 2007 6:02 am

DiM wrote:
yeti_c wrote:
Elijah S wrote:Just an observation...

The banners with "chose wisely" may need to be changed to "choose wisely.

"Chose" is past-tense and "choose" is present or future tense.
He makes a fair point - I wonder if the click rate would've been less with the correct spelling however...

C.
hey english isn't my native language, cut me some slack please

i can modify those if it's still needed. i don't know if lack still uses them or if it was just a 1 month campaign.

Hey no worries - I wasn't blaming you - I know that - of course all the people who looked at them in the banner contest - Lack and Twill too - could've pointed that out for you too..

I was more posing the psychological effects of someone seeing a mistake - and then following the link to tell the people how to correct it...

I'm not suprised the animated ones didn't win - I personally hate animated adverts...

C.

yeti_c · Post by **yeti_c** » Sat Dec 08, 2007 6:04 am

120 x 600 Skyscraper: DiM CTR 0.00% Conv 0.00%

Hardly a "winner" it didn't get any clicks... The only banner in this category?!

C.

DiM · Post by **DiM** » Sat Dec 08, 2007 6:07 am

yeti_c wrote:
120 x 600 Skyscraper: DiM CTR 0.00% Conv 0.00%
Hardly a "winner" it didn't get any clicks... The only banner in this category?!

C.

probably

lackattack · Post by **lackattack** » Sat Dec 08, 2007 9:30 am

yeti_c wrote:
120 x 600 Skyscraper: DiM CTR 0.00% Conv 0.00%
Hardly a "winner" it didn't get any clicks... The only banner in this category?!

C.

Not a single click, he won by deafult

yeti_c · Post by **yeti_c** » Sat Dec 08, 2007 9:33 am

lackattack wrote:
yeti_c wrote:
120 x 600 Skyscraper: DiM CTR 0.00% Conv 0.00%
Hardly a "winner" it didn't get any clicks... The only banner in this category?!

C.
Not a single click, he won by deafult

Dammit - If I'd've know that there was only one entry I'd've knocked something up!!!!

C.

lackattack · Post by **lackattack** » Sat Dec 08, 2007 9:34 am

Surprisingly, the banner with the highest CTR (3.63%) was Dysp's & Loy's:

But hardly any of the clicks became players. They must have been "curiosity" clicks.

0ojakeo0 · Post by **0ojakeo0** » Sat Dec 08, 2007 9:52 am

lackattack wrote:Surprisingly, the banner with the highest CTR (3.63%) was Dysp's & Loy's:

But hardly any of the clicks became players. They must have been "curiosity" clicks.

lol that was a good one.

ey51 · Post by **ey51** » Sat Dec 08, 2007 4:56 pm

thank you =]

spinwizard · Post by **spinwizard** » Sun Dec 09, 2007 1:20 pm

yeti_c wrote:
lackattack wrote:
yeti_c wrote:
120 x 600 Skyscraper: DiM CTR 0.00% Conv 0.00%
Hardly a "winner" it didn't get any clicks... The only banner in this category?!

C.
Not a single click, he won by deafult
Dammit - If I'd've know that there was only one entry I'd've knocked something up!!!!

C.

Shit, I missed that one!

unriggable · Post by **unriggable** » Mon Dec 10, 2007 3:15 pm

Syzygy wrote:And congrats DiM on 5 years of Preemium!

That's more premium time than it takes to go through high school